Climbing at Imst in Austria, but also in Germany, France, Switzerland, Italy...

Rock climbing around Imst in the Tyrol, Austria, advertised on a special lorry.

Here's a great advert by the Imst tourist board in Austria's Tyrol which is currently touring Austria, Germany, France, Switzerland and Italy with a somewhat unusual lorry seeing that it's transporting a mobile climbing wall... The initiative aims to focus attention on the 3000+ rock climbs in the Imst area, not to mention the multi-pitch climbs, its via ferrata, etc.

You can't fail to miss the lorry: the "missile" which hosts the climbing wall has been painted with the faces of some of the highly successful Imst climbers such as multiple Lead World Champion Angela Eiter, Katharina Posch, Sandro Deutschmann, Mathias Posch and Stefan Brunner. The airbrush painter is Knud Tiroch, the artist who painted the Red Bull cars which whizz across the Formula One race circuit.

the climbing wall is 17m long, reaches a maximum height of 10m and the grade of the climb varies depending on the angle of the wall. What else? Oh yes, the 30 holds were obvioulsy on-sighted by Eiter ;-)